Project Example

Survey costs are based on the number of completed interviews and the length of the questionnaire. Higher interview counts result in a greater degree of statistical reliability and permit more latitude on sub-sampling and cross tabulations.
Responsibilities
•  Newton Marketing & Research is responsible for design and testing of the questionnaires or manuscripts, interviewing, coding and computer encoding of responses, computer tabulations of data and preparation of written text reports.
• Preliminary reports are shipped to the client as completed. The final, written
text report includes graphs and charts depicting significant findings of the survey
when appropriate.
•  All information gathered from the survey is kept in confidential computer files and released only upon authorization by the client.
The database stays on-line as long as needed.